Best practices suck! OK, most of them don’t. I just wanted to be dramatic. However, with best practices, you’re only halfway there. They help a lot at the start when you don’t know what to do and want to make as few mistakes as possible. Later, it would be best if you focused on what’s … How to develop Google Ads testing strategy for 2025
BFCM or Black Friday, Cyber Monday craziness is just around the corner. Everyone is already gearing up for the biggest weeks of the year in terms of sales and revenue. But should you do the same? Or maybe you should hold back and watch it from the sidelines? I will try to help you answer … How to prepare Google Ads for Black Friday?
Search Themes are still in beta but they are widely adopted and it seems they are here to stay. But do you really understand how they work and how they impact your Search campaigns? Apparently most people don’t. In this post I will explain what Search themes are, how they work, best practices, differences … Search Themes in PMax: what you need to know
Most of your time with Google Ads you spend in the account looking at data. So it is very important to have all the data that can help you optimizing your campaings. There are many default columns, which you might be familiar, but what truly kicks it up a notch is the custom columns. So, … 10 Custom columns to enhance your campaign optimization
You may have noticed (organic) and (not set) values showing up where your Google Ads campaign name should be. According to Reddit and some Google help forums I’ve read, this started around June. Some say it has something to do with Google deleting old Universal Analytics accounts, updates to attribution models, etc. So, let’s see … How to fix organic Google Ads campaign name in GA4?